BCCI Expands Its Sponsorship Portfolio With a New Addition

The sponsorship portfolio for the BCCI has now expanded with another company adding its name to the same. The team has now acquired a new company for the colour partner, as Asian Paints join the list. It adds another name in the list of companies who are currently sponsoring the BCCI.

The BCCI has made it to the headlines once again, and it is not due to some performances. This time, the board has been on the headlines for having a new company as their sponsor. Asian Paints have now joined the team as their new colour partner for the next few years, adding their name to the elite list of companies

This partnership between the BCCI and Asian Paints has been announced on Tuesday, and it will provide a valuable addition to the BCCI. Moreover, being the partners of the biggest cricket board, it will be beneficial for the Asian Paints also to reap profits from the same. They have joined the long list of associate sponsors of the team.

1. About the Sponsorship

On Tuesday, both the BCCI and Asian Paints have confirmed that the paints company has joined the BCCI as their new colour partner. It should be noted that Asian Paints have been actively a part of the sponsorship game in cricket. And their deal with the BCCI now strengthens their portfolio of sponsorship, as the company as a colour partner.

With their turnover exceeding 30,000 crore rupees, the Asian Paints have taken over the colour partner role. The deal which has taken place between the BCCI and Asian Paints for the same is being valued at 45 crore rupees. While the actual news for the same remains unclear, the 45 crore price is expected to be the actual one, with with them for three years.

BCCI Secretary, , “Asian Paints’ legacy of adding colour and emotion to people’s lives perfectly complements the spirit of Indian cricket. Together, we look forward to creating memorable experiences for fans across the country.”This shows that even the BCCI is happy to have Asian Paints back with the team as a sponsor.

Following this, Amit Single, the CEO of Asian Paints has also reacted to this situation. , “Cricket unites a billion hearts, and we are thrilled to partner with the BCCI on a platform that makes that spirit come alive. Our partnership with BCCI marks an exciting new chapter, one where we bring the world of colour into the heart of the game India loves most. As the Official Colour Partner, we look forward to engaging with fans and customers in meaningful ways, celebrating the spirit and energy of cricket and adding more vibrancy and joy to every moment of the game.”

The deal between the BCCI and Asian Paints is not just limited to the international matches being played by the Indian team. In this deal, a massive total of 110 games are being covered, which includes the international matches. Along with that, it also covers games from the Women's Premier League and Indian Premier League.

2. Earlier Partnerships

This is not for the very first time that Asian Paints is partnering with cricket. They have been active in this field for almost a decade now, and fans have seen that they have partnered with several IPL teams too. The company started off by partnering with Kolkata Knight Riders back in IPL 2019. Following this, they have also worked with popular

Along with that, the company extends its portfolio to the other leagues taking place around the country. They have also worked with the Kerala FC, which is one of the most popular football teams playing in the country. Their addition with the BCCI has done a great job to strengthen the team's portfolio.